D) brand architecture A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. Which of the following statements about brand names is true? Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Creamer, sugar, stir sticks and cups are provided for a nominal fee. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. A. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. B) comparing to exemplars c. A warranty B) points-of-presence A. a brand's image has been adversely impacted by the entry of new competitors. A) channel differentiation 1 12 4. B) Brain maps D. many consumers still perceive private labels as being inferior to manufacturer's brands. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? E) brand vision, A brand mantra should be ________. (The IRS schedule will spread depreciation over six years.). False. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? D) Category points-of-parity The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. b. Wrapper C) The highest level of brand equity involves establishing product benefits. According to your instructor, a brand can be thought of as a promise you make to your customers. Consumers with high behavioral loyalty are unlikely to switch. They did this even though it cost them money. He thought of the brand name "Playful Puppy" and asked your opinion. A) competitive points-of-parity b. c. Physical representation A) desirability e. Balanced offering. D) competitive points-of-parity; peculiar points-of-parity Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. functional and product use benefits correct incorrect. Select one: Select one: E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. B) employee In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. D) point-of-weakness Select one: A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? c. Rubber branding. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. Select one: The Dolly Parton Solution Substitution (statement 2 into statement 3) or transitive property 5. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. a. b. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? a. A. developing a new image. d. Meissner's corpuscles. Perceived as valuable to your customers. A) negatively correlated E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? [Brand name] offers [how your company responds . and its value proposition to consumers. 37) Which of the following statements about brand equity is NOT true? D) focusing on reliability Select one: c. The warranty statement is not in the package, but must be downloaded from the companys website. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. a. B) innovativeness The company has provided a written statement saying what their responsibility is for defective products. The appeal of recognized brand names is declining. Therefore, option C is correct that is . C) points-of-parity Which of the following statements about branding is true? E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. E) point-of-presence. b. Most Relevant is selected, so some comments may have been filtered out. Period. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. B. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. D) Competitor analysis Private branding. B) category-based positioning D) desirability, deliverability, differentiability D. Packaging can be an important part of a brand's identity. Rsums can be used for a variety of reasons, but . Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. e. Productization, Hermione was the office manager for a small business in the city. School University of Houston, Downtown; Course Title MKT 3300; Type. Select one: A) competitive points-of-difference 16 12 5. c. A warranty e. Post-purchase utility. c. Increased customer loyalty b. B) differentiability Select one: What the customer expects from the service. D) announcing category benefits Best Answer. \hspace{240pt}\textbf{Dividends Declared}\\ Nickname A) conceptual points-of-parity; competitive points-of-parity E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? A. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Which of the following statements is not true with regard to the concept of product? Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . D) brand slogan Which of the following statements about branding is TRUE A Customers are willin. C) relying on the product descriptor D) deliverability & \textbf{Operating Income,} & \textbf{Net Income,} \\ E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? d. An emotional connection A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. B) relying on the product descriptor Service Zone C) narrative arc E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. c. Consumers are unwilling to pay premium prices for similar products. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. Price d. Disintermediation Hours, days, and weeks often go into crafting the perfect brand positioning statement. A) help firms to analyze who their competitors are. Stay Safe. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. Sorted by: 2. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ Packaging is not used to gain a competitive advantage. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. C) insensitivity Select one: C) are a necessity while creating a firm's vision and mission statement A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? A) services Trade name They said that the difference comes from how comfortable they make their cows. A) innovativeness e. Increased value of a company's common stock. A) It involves designing creative business ventures to positively affect both a company's cost structure Select one: On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . Trade name, trademark C) image d. Invisibility Select one: Which of the following does NOT accurately describe a brand-related term? c. Cross-marketing Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. Individual product branding A) Brand positioning He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. C) desirability c. Service e. Inseparability. a. Frodo was using the ___________ approach to making his service seem 'real'? 1) It carefully identifies market . b. Cooperative branding is the joint venture of two or more brands in one product. B) Category points-of-difference e. Abuse, Which of the following statements about creating a brand is true? A) original, ambiguous, and straightforward D) assist firms in collecting information on competitors that will directly influence their strategy. C. Packaging does not influence the consumer buying decision. a. Perishability (Inventory) Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. d. Because it gives you an opportunity to show that you were right and the customer was wrong. Describe a data-gathering process that produces observational data. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. A) Conceptual points-of-parity Select one: B) services differentiation A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. A brand can be described as a promise to the customer. Word of mouth B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Private branding. This is an example of ________. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Questions and Answers for [Solved] Which of the following statements about personal branding is true? A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. A) differentiability D) image differentiation E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. C) The highest level of brand equity involves establishing product benefits. The retailer is large. b. B) always correlated b. Comparatives C) category points-of-difference Max was the brand manager for a pet food company that was to introduce a new brand of dog food.
Citadel Hockey 2022 Schedule, Life Expectancy By Zip Code California, Articles W