Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Northeastern University Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Marketing Research. Offers students an opportunity to develop their own media products to put their learning into real-world context. (3 Hours). During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Offers students the opportunity to gain hands-on experience in the communications industry. What do you think? Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). COMM2304 and WMNS2304 are cross-listed. . Focuses on the fundamental role that communication plays in family life. Environmental Issues, Communication, and Media. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. (4 Hours). Contact. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Undergraduate Research Practicum in Marketing. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Surveys the field of communication studies. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. (4 Hours). e.aboelela@northeastern.edu. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. COMM3500. (3 Hours). Focuses on developing and executing sales. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Covers team selling and relationship marketing. New York Times All The Latest Throughout Northeastern. It. 617.373.2000 COMM6304. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Managing Customer Engagement in a Service World. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Communication, Technology, and Society. Production Practicum Abroad. COMM1120. Studies the importance of customer insights to business success. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Health Communication Campaigns. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Legal Argumentation, Advocacy, and Citizenship. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Offers students an opportunity to develop and implement a concept test. Exercises skills of project management, teamwork, and client relationship management. Offers a special topics course in communication studies. Organized around a collection of selected readings and real-world games and discussions. (3 Hours). MKTG4510. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. Focuses on the marketing research process and the analysis of data using software applications. (4 Hours). Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Introduction to Marketing. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Jennifer Zehnder | Director of Communications and Marketing. COMM6505. Sport and Spectacle. Sports, Media, and Communication. This role is integral in the launch of programs for all assigned colleges. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Swipe on Tinder or make the first move on Bumble. COMM2555 and GAME 2555 are cross-listed. Media Relations Victor Balta balta@uw.edu 206-543-2580. Introduction to Communication Studies. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Strategic Communication. Environmental Issues, Communication, and the Media. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Introduction to Marketing in a Global Context. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. our expertise Highlights An Award-winning Campaign. (4 Hours). (4 Hours). Expects students to produce a major paper suitable for publication. Crisis Communication and Image Management. Rhetoric and Justice. Marketing Research. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Sports communication is an emerging area within communication studies and journalism programs. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. (4 Hours). Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) (4 Hours). Quantitative Analysis of Consumer Data. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. | (4 Hours). Sex, Relationships, and Communication. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. May be repeated without limit. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Boston, MA. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. (4 Hours). (4 Hours). Introduces students to interviewing through the application of communication theory. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Communication and Inclusion. Television Studio Production. MKTG6285. (4 Hours). Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. COMM4631. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. Focuses on communication within the context of close relationships. Students are given an historical perspective and a state-of-the-art analysis. Consumer Behavior. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. )Stephen, A. T., Yakov BartStukent2017. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. COMM4755. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. MKTG6286. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. 617.373.2000 COMM6320. Crisis Communication and Image Management. About the Opportunity. May be repeated without limit. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. (4 Hours). Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. (4 Hours). Northeastern has a comprehensive benefits package for . Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. About the Opportunity. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. MKTG4993. Introduces students to the College of Arts, Media and Design. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. myNortheastern Opens New Window, Privacy Policy Undergraduate Masters PhD Graduate Certificate. archives@northeastern.edu Send Feedback or Report a Problem Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Examines the impact of technology on the marketing of goods and services. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. COMM3655. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . (4 Hours). (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. The chart below is just one example of a four year plan at CAMD. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). 617.373.3386. COMM2655. Explore Our Degrees Gather Here. Explores the relationships between communication, social identity, and social inclusion. . (4 Hours). Strategic Communication Capstone. MKTG6200. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. MKTG6226. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. (4 Hours). (4 Hours). COMM2131. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. (4 Hours). (4 Hours). Sports, Politics, and Communication. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. Marketing & Communications Resources. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. (4 Hours). Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Sports Promotion in the 21st Century. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Ethical issues in persuasion are addressed throughout the course. Explores communicative and cultural practice from a wide variety of theoretical perspectives. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Job Summary. Global and Intercultural Communication. Offers analytic insight on methods people use to communicate different types of social action through body language. | It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace.
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