Knowing what to say as a new agent is never easy, but your letter is perfect introduction! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Didja' See Me on the News (or in the paper)? It is such a surprise when someone takes the time to send a note that is personal. Theyre going after the unknown. I was just checking in with you to see how youre doing. Wish I could use it but after 25 years it would look odd! For example, a home value estimate is one of real estate's most common lead generation tools. For brand new agents a simple Excel spreadsheet will do the job.. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. There are disadvantages to this traditional use of Listing E-Alerts. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Youll be shocked at the response. I think either way would be fine - whatever feels right to you. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Why not get deep once in a while? The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Instead of scrolling past updates from your sphere, take a second to like or comment. This is the foundation of reviving your database and re-engaging your people. Share your reason for becoming a Realtor. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. You may be hesitant to call them because you havent called them in so long. Now, your phone call list is much more manageable. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them You dont have to be a suited-and-booted business exec to have a great network. That is why it is important for you to pay close attention to your sphere of influence real estate agent. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Congrats. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close In real estate, or any business for that matter, you cant deny the power of the referral. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! What Is a Sphere of Influence? People love to look into each others lives, which is why we all love social media. Sample Newsletters | HomeActions I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Your note/comment is definitely going in my "keeper" file!! I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Sound good? Approximately 80 percent of all transactions are done within your sphere of influence. People in your sphere include your friends, family, former clients, and their second-order contacts. The "YAY-ME" Letter to Your Sphere of Influence There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. I was having trouble generating leads and converting those leads into clients. The name of the game is Listing E-Alerts. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Out of 30+ agents in my office, I was one of only 9 to receive this honor! It's so great to get off on the right foot - this letter would do it. That's a good letter! Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. SOI. Why Is Growing Your SOI So Important for Real Estate Agents? That is why social media is helpful. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). The COVID-19 pandemic has changed our lives, our routines, and the way we do business. You might even want to use a real estate CRM. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Guess what? This also warms up your SOI for your phone call. When you target through every channel like this, you are in your SOIs brain. When it comes down to it, an SOI is just a group of people you know personally. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Date. Tips For Preparation 1. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Diversify Your Outlets 5. Brian Icenhower of The Real Estate Trainer has a great tip. All you need to do is say, Hey! We do coach our clients on these lead generation tactics. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). This is how you start to learn what type of content is engaging, and which subject lines get the most responses. A few days ago I followed a search link and saw some advice that I thought was terrible. 240-408-4002 contact@homeactions.net Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Real Estate Sphere of Influence (SOI) - Convert More Leads In real estate, you have to develop a strong relationship with the buyer or seller. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Just never, ever assume. So thank you, thank you, THANK YOU!!! As with follow ups, consistency is the name of the game on social media. If this has happened to you, you need to re-engage with those people. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Excellent blog and I'm going to share it with some new agents in my office! Looking forward to catching up with you soon!. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Thanks for all the comments! But how many agents actually take that advice? And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. And heres where you apply this knowledge to making your phone calls. ActiveRain, Inc. takes no responsibility for the content in these profiles, Are you sure you want to report this blog entry as spam? It strikes up a conversation and they start chatting with you. They may even have some great content ideas. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Then, see if they will need assistance finding a spot that has more room. Thanks for shring this Yah-me. Therefore, you should try to attend networking events, even if they are virtual. Let them know that this is good news for them as well as for you. Put yourself in your contacts shoes. And this one from the Graham Seeby Group is an excellent example. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Checking in with them to make sure theyre okay is a very normal thing. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. That's the only way you will be able to contact your SOI members 100 times a year. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Great way to phrase the letter - saying thanks to the client is always a must! If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Before I started using email marketing, my business was struggling. Whether you use the MLS or your agent website through your CRM, it can be completely free. Pro Tip for TikTok: This is a fun one. 6. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. This is an important lead generation tool in the real estate industry that can help you add that personal touch. I bet you do want to share some ideas? Save my name, email, and website in this browser for the next time I comment. Sample Influence Letter. They got 34 percent from repeat business. Now that you know you DO have a sphere of influence, lets take a look at whos in it. This is a great way for you to demonstrate that you are knowledgeable about the local area. But truly great SOI and referral marketing isnt about selling.. If you dont know what to write, use my Event Themed Keeping in Touch Letters. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! It's good to hear how to get it done right. Remember, you dont have to harass your SOI with daily sales calls. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. D. Verye good information here for all. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. 5 ways real estate agents can build their sphere of influence - Paradym That's a wonderful example. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. They better like it, or you're going to get blocked! Phone: 205-263-9600 And who doesnt love a bottle of wine or box of chocolates? You type in their home search criteria and then enter their contact info. Under that simple system they end up calling everyone in their SOI twice a year. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. This can make a significant difference in your overall reach, as more people will read your content. 2. Pro Tip for Twitter: Always post local content with relevant local hashtags. or other gift.. That way, they know that you appreciate the referral. ), And lets face it. Its good to get a phone call from someone who is just calling to check in. . How low interest rates are and what a great time to buy it is? Ill be happy to do the research and get back to you quickly. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Check out our full post on prospecting on Facebook! Thx for sharing. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Next, you can run those emails through a scrubbing service. P151 Marketing Mastermind 01 - Marketing vs Branding The 12 Best Real Estate Prospecting Letter Templates for 2023 The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . That is how you can really add someone to your sphere of influence. Theyre a light-hearted, non-pushy way to stay in front of people. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. In real estate, being active and engaged as a friend is being active and engaged as a business owner. coaching programs is right for you? and they're yours for free. As a real estate professional, you have a lot of connections and vendors you know and trust. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. If you really want to make a positive impression, then you may even want to publish in these journals. Oops! Here's a sample: Dear (friend, client from a former business, former boss, etc.) If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Now you take your scrubbed list upload them to an email marketing program. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Do your prospects know? Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Huh? But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. 3. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Well done ! You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Wonderful idea Jennifer and a wonderful post, and some great comments! I love your program, Jennifer. Take Advantage of Social Media 3. Its a simple shame on me script. Most marketing agents do fails because they don't under. A form letter! If they are not receiving them, they are not actually in your sphere of influence. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Let us help you. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. If you would like to submit a question just visit. But the truth is, as humans, were already influencing each other all the time. Now the client is expecting Jasons call and will be much more likely to have a referral ready. You Are Truly "Above The Crowd!". Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! It would go like this. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Once you feel like you have established a personal connection, ask them for a business card. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Try to do this for each and every person on your list. You can do this by adding value coming from contribution and giving them something they want. Do you know anyone who might be thinking of purchasing a home in the future? If you show up on social media consistently, simply being there and being open is enough. All because of one fundamental business driver: Authenticity. It has success written all over it. Very nice. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. 4. These are people that know you, and just because of that, you have some influence on them. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Another excellent post. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. And conversations with the people we know can lead to all sorts of wonderful things. Take a few minutes to really get to know them. This takes some time. Then, you may want to share information you learn in these business journals with your potential client. Constant Contact and Emma are two good examples. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Thats the only way you will be able to contact your SOI members 100 times a year. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Are you tempted to use AI to write blog posts? You can give them some references. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Copy all of it into one Excel spreadsheet. As a result, Realtors end up going for the remaining 20 percent. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! (One of my recent clients almost got badly burned by an inflated zestimate!). We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. 2023 ActiveRain, Inc. 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How to Write an Influence Letter [with Sample] - Request Letters One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Love it Jennifer. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. The art of the personal written word is dwindling. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Things are uncertain right now, and in many ways we have been forcibly disconnected. Watch the video now. Here's a real estate business letter template that you can download and use. Your First Real Estate Prospecting Letter - ActiveRain You can use variations of this, but the most important thing you can do is to be authentic. You can use variations of this, but the most important thing you can do is to be authentic. Sphere of Influence. Its expected in business. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Its really simple. How to Use Your Sphere of Influence to Build the Ultimate Real Estate At least if you sold them a house, you will for sure have their mailing address!